We account for 14% of the UK population. We have a purchasing power of more than £300bn. We are a younger marketplace with 80% under 25 years. We are a growing population that is estimated to be a third of the UK population by 2050.

  • 1 in 6 people living in the UK are from an ethnic minority.

  • Only 1 in 5 UK companies reach out to ethnic minority consumers.

  • 69% of BAME feel UK media has little or no relevance to them. 

51% Asian   48% Afro-Caribbean  

(Based on our network of 33 x chicken shop locations only based on Govt census data)


BAME make up for 7% of all UK car owners

The British Muslim consumer base of 1.8 million represents a spending power of £20.5 billion 

We believe that true inclusivity is about understanding the different needs of our varied communities. Generation, age, language, location, and country of origin are all significant variables that determine just how much we divert from mainstream culture.

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