Our family home provides a cultural centre which protects our traditions to be passed on to generations. We adopt western culture when relevant, as part of a conscious process. We enjoy seeing advertising that is aligned with our family's cultural habits including special offers that keep in theme with religious festivals or occasions.
'Chicken shops are a cost effective option that is popular with the family.....after working long hours I don't often have time to cook...'
Young Chinese & Arab ethnicities are the most likely to be studying (IPA 2014)
Most households are multi-channel, to provide access to specialist channels.
Mainstream viewing is orientated towards peak programming
Local newspapers/radio are consumed as part of a strong community orientation.
1 in 4 babies in 2011 has a mother born outside of the UK.